Inspired by the legacy of Ukrainian fashion and the innovation of artist Sonia Delaunay, PrivatBank and Visa, general partners of Ukrainian Fashion Week, presented the "Symbols of Financial Fashion" project in the new season as part of the "Financial Fashion" program - creating financial fashion.
Its idea is simple: money can be as light, convenient, and aesthetic as your favorite clothes. Innovative thinking and the art of creating collages are key to the "Financial Fashion" philosophy, which combines finance with elements of style.
At the heart of the project is premium banking from PrivatBank and Visa. This is not just about standard benefits like lounge access or discounts. It's about lightness, speed, and reliability that echo the foundations of fashion: heritage, futurism, and the ability to mix the incompatible.
One of the main accents of the campaign was the video "Delaunay's Inspiration", created with the help of AI. In it, Sonia Delaunay's image inspires a new generation of fashion artists to create their own bold collections. And this idea found its continuation beyond the screens - in real support for young designers. PrivatBank and Visa became partners of the all-Ukrainian competition "Look into the Future" 2025 and established a Grand Prix of UAH 100,000. This is not only about recognizing the best, but also about investing in the development of creativity and entrepreneurial thinking in the creative environment.
"For PrivatBank, innovation, support for talents, new technologies, and trends are the basis for the development of the bank and the entire modern financial ecosystem. That is why, together with Visa, we support the development of Ukrainian fashion, because for us, fashion is not just about clothes, just as finance is not just about numbers. It is always about confidence, style, and responsibility for how the world will see Ukraine," says Iryna Kostohryz, Head of the Premium Products Sales Department at PrivatBank. "It is especially important for us to support those who create new Ukrainian fashion and form a new face of our culture. We believe that this support will help the winners of the competition to confidently pursue professional development and build the future for which our country is fighting."
