Built on a secure, consent-based approach, Agent Pay transactions will remain authenticated, transparent and within full consumer control
Mastercard and PrivatBank have completed Ukraine’s first agentic transaction, through Mastercard Agent Pay.
Agentic commerce – where AI-powered agents act on behalf of consumers to shop, manage subscriptions and complete everyday tasks – is poised to transform the way Ukrainians shop online. By enabling fully recognized and authenticated agentic transactions, Mastercard’s agentic framework process brings AI agents into the payment flow as visible, governed participants – ensuring that every transaction is secure, transparent, and trusted.
“As AI begins to reshape how people discover, choose and pay, our role is to ensure this future is built on trust, transparency and security — the same principles that have guided Mastercard’s work in Ukraine for 30 years and continue to shape how we innovate today,” said Inga Andreieva, Country Manager at Mastercard in Ukraine and Moldova. “Ukraine has long been one of the most dynamic digital payments markets globally, with consumers and businesses rapidly adopting new payment experiences. The first agentic transaction in Ukraine is a significant milestone that lays the foundation for a new era of digital commerce.”
The milestone confirms PrivatBank’s technical and operational readiness to support emerging AI-driven transaction models. Mastercard and PrivatBank will continue exploring new use cases and opportunities for scaling AI-powered commerce, while maintaining strong controls, resilience and regulatory alignment.
“PrivatBank has always been at the forefront of introducing new payment technologies in Ukraine, and exploring AI-driven commerce is a natural continuation of this path. We see growing potential for AI assistants to help people navigate everyday decisions, save time and interact with digital services in more natural and efficient ways. Together with Mastercard, we are leveraging these technologies to unlock new value and bring more convenience to our customers,” said Dmytro Musiienko, Member of the Management Board (Chief Retail Banking Officer) of PrivatBank.
Designed to support agentic commerce at scale, Mastercard Agent Pay is built on a comprehensive ‘Know-Your-Agent’, trust framework where an AI agent can transact after it is identified, registered, showcases verified intent, and is authenticated. AI agents will secure payments through agentic tokens that ensure every transaction – including recurring payments – initiated by an agent operates within the permissions and limits defined by the consumer, providing full visibility into which agent acted on their behalf and where the purchase was made.
Mastercard is building the future of agentic commerce with a universal data exchange protocol enabling seamless, scalable personalization, combined with its industry-leading biometric authentication, empowering users with consent and control.
