PrivatBank has officially opened access for customers to a new service — 'Subscriptions'. From now on, everyone can choose their level of benefit and receive up to 1,000 hryvnias in monthly total savings on daily purchases and services.

A subscription is an opportunity for constant access to special offers from partners and additional benefits from the bank.

The main advantage of subscriptions is favorable conditions from popular brands every month:

• Digital services: cashbacks of up to UAH 200 when paying for YouTube Premium, Megogo, Netflix, Spotify, ChatGPT, Google and Apple services, and others.
• Postal services: cashback of up to UAH 100 on deliveries via Nova Poshta, Ukrposhta, Meest, and others.
• Cheaper fuel: up to UAH 3/l in addition to bonuses of the PRIDE program from WOG (with a limit of up to 200 liters per month in the largest package). Saved funds can be spent on fuel, coffee, or treats at gas stations.
• Benefits from Silpo: offers of the month — coffee for UAH 1, croissant for UAH 1, and up to UAH 200 discount on online and offline purchases.
• Medical services: 5 teleconsultations per month, emergency medical care, and medical concierge (with a limit of UAH 10,000/year for Privat PRO and UAH 30,000/year for Joint PRO).

For example, refueling a car, receiving packages, buying groceries, and using digital or medical services, the customer accumulates a total benefit that can reach up to 1,000 hryvnias per month.

«For us, the customer and their needs come first. We constantly survey customers, analyze their real experience, and, most importantly, hear them and respond to their needs. When creating the subscription, we relied on real statistics and analysis of transactions, which clearly show the map of monthly expenses this year: 91% of our active customers buy groceries, every second (51%) spends money on medicine, and a third regularly pays for postal services (33%), digital services (32%), and fuel (26%).

In times of war, our priority is to support people and provide an effective tool for budget optimization. We created special offers specifically for these key categories so that you buy what you used to, but with real benefit. This is a new level of financial freedom, where the total benefit can reach up to UAH 1,000 every month,» — noted Dmytro Musiienko, Member of the Management Board of PrivatBank for Retail Business.

Subscription levels and cost

Three levels are available to customers, among which everyone can choose their format according to their own expenses and financial habits:

1. Basic (free) — standard and convenient use of banking services without any fee for the basic level. Includes waived fees on transfers between bank cards with a subscription and free top-ups for payout cards with a subscription.
2. Privat PRO (UAH 129/month) — maximum benefits for active users of postal, digital, medical services, supermarkets, and gas stations. A free trial first month is available for all customers to test the product.
3. Joint PRO (UAH 297/month) — benefit for 5 people - for the whole family or company. Up to 4 people can be invited to the package to jointly use increased limits and save even more.

Additionally, for owners of paid subscriptions, more favorable conditions for using the credit limit and an increased rate for the balance in 'Envelopes' — up to 7% per annum — are available.

«It is important to emphasize: we do not charge a fee for reducing tariffs. According to our calculations, for 95% of active users, the benefit received during the month will significantly exceed the cost of the subscription itself», — concludes Dmytro Musiienko.

How to connect?

The bank does not centrally transfer customers to subscriptions — everyone makes the decision to use the service independently.

You can connect the selected level in Privat24 in the 'Profile' menu or at a branch.
Those users who are just issuing or reissuing a card can choose the free level of «Subscriptions» or the corresponding subscription package directly during issuance. A customer activates the benefits for themselves once and invites participants if they choose the subscription package — Joint PRO. After that, customers just enjoy the benefits.

More about 'Subscriptions':  https://privatbank.ua/en/pidpysky 

Film about the start of 'Subscriptions'

PrivatBank is the largest state-owned bank in Ukraine. Today, the bank serves over 18 million active customers, and in total 70% of Ukrainians use its services. The bank is a leader in the retail segment and actively introduces services for small and medium-sized businesses, has a powerful digital ecosystem, and an extensive network of over 1,000 branches, 7,500 ATMs, nearly 10,000 self-service terminals, and over 350,000 POS terminals across the country. The PrivatBank team has over 17,000 employees.

PrivatBank's work is aimed at developing the economy of Ukraine, supporting Ukrainians and Ukrainian business during the war. Let's take it and do it!